Research and Consent

Our Research Program and Consent Form
Last Updated: September 20, 2022
Part of our mission is to participate in research for the purpose of expanding our knowledge and understanding of hair care, hair health, and personal care product development.
If you are enrolled in our research program, you may be asked to provide various assessments about your hair, including, but not limited to, research questionnaire responses, photos of your hair, current hair product labels, your hair scalp photos, and/or samples for laboratory assessment (collectively the “Reported Information”). As part of our research program, we will aggregate this Reported Information, analyze data against reference databases, benchmark data, literature, and provide insights about your hair condition and hair health. In addition, we will analyze the grouped data in aggregate in order to unearth findings related to hair health and product development. Aggregate data will not reveal any personal information, all data will be masked and scrubbed for personal information.
If you are enrolled in our research program, we may use some or all of your information and Reported Information to conduct research and publish the results of that research in peer-reviewed publications and other works of literature. We also have the right to leverage aggregate data to optimize our proprietary algorithms. Consumers have the right to individual data but no rights to our aggregate data. We take privacy very seriously. You understand that, by providing any samples, having your hair and scalp information processed, accessing your hair analysis information, or providing your Reported Information, you acquire no rights in any research or commercial products that may be developed by us or our collaborating partners and you specifically understand that you will not receive compensation for any research or commercial products that include or result from your hair care information or Self-Reported Information.
We will not use any identifiable information about you or any other humans in our research or in any publication. Nor will we identify your name or other identifying information in any publication.
At any time, you may withdraw your consent to participate in our research program by emailing us at Any withdrawal of consent will take effect after thirty (30) days. We will not reverse, undo or withdraw any research or publication that was performed using your information before that date.
We may withdraw your Reported Information from, or terminate, any research we undertake at any time without your consent. In all cases, your information will continue to be subject to our Privacy Policy available on our website –

Who is teaching this course?

Our Founder and hair scientist Sareena Karim will help guide and teach you in this course using her background in hair research, product formulation, bioengineering, and trichology. 

Start Learning


What is the structure of your hair and what type of ingredients help support your hair?

In these lessons you'll learn the anatomy of hair and what types of ingredients help support the basic structures of hair.

What are hair bonds and what do bonding products do to your hair?

In this lesson you will learn how hair bonding works and how hair bonding products work to repair your hair.

What is hair porosity? What types of damage can happen to your hair?

In this lesson we will do a deep dive into hair porosity, what makes hair porous, and what you can do to support your hair. We will also breakdown the common types of hair damage that you do to your hair everyday that impacts your overall hair health.

How do chemical services work and how do they effect your hair?

In this lesson we will break down chemical services like perms, relaxers, bleaching, dyeing services.