Where Science Meets Hair Care
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Product Development & Innovation
From ideation through prototype, we design, test and refine hair-care formulations and technologies grounded in science and real-world hair needs.
Ideal for:Hair-care brands, startups, private label, or those wanting a science-first formulation partner. -
Science Communication & Content Creation
We help you translate complex hair-science into engaging, accessible content including articles, videos, social media so you can educate your audience and build trust.
Ideal for:Brands, creators or educators wanting to elevate their hair-science messaging. -
Research and Analysis
Learn MoreBased on your hair type, history and goals, we create customized regimens and provide ongoing guidance grounded in the scientific understanding of your hair.
Ideal for:Individuals, stylists, salons seeking a hair-science-driven roadmap.
Meet Our Founder Sareena Karim
Hi! My name is Sareena and I'm a bioengineer and hair care expert passionate about bridging the gap between science and beauty. I use my background in bioengineering, R&D, and tissue engineering to help build innovative technologies, conduct proprietary hair research, and to create educational content that helps others understand hair at a deep level.
My journey with hair care began when I was six years old. Growing up in boarding school, my caretaker didn’t know how to care for curly hair, so I had to learn to do it myself. That experience sparked a lifelong curiosity about the science behind hair health and ultimately inspired me to create Foli-Q, a space dedicated to research, education, and personalized hair regimens.
Today, my mission is to make hair science approachable and actionable. I am always exploring new ways to connect, learn, and innovate while helping others feel confident and informed about the science of their own hair.
